The Pure Via^™ Story
The “natural” category in foodservice is exploding, and more patrons are demanding healthier choices in their food and beverages when they eat away-from-home. Pure Via is our all natural zero calorie alternative to sugar and other zero calorie sweeteners. The main sweetener ingredient used in Pure Via is “Reb A,” extracted from the sweetest part of the stevia leaf.

Stevia has been used as a natural sweetener for centuries by the Guarani People in South America. Only recently has stevia found its way to the US market as an all natural zero calorie alternative to sugar–quickly becoming an important category for those consumers drawn to natural alternatives without all the calories. Already a well-recognized brand on retail shelves, Pure Via is the perfect, natural addition to existing coffee and tea programs.

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