The Equal^® Story
In 1965, while licking his finger to pick up a piece of paper, Dr. James Schlatter – a scientist who was doing research with amino acids at G.D. Searle and Company – tasted a sweet, attractive flavor. Inadvertently, he had discovered aspartame, an ingredient that would revolutionize the “sweetener” category and become the main sweetener ingredient in Equal brand zero calorie sweetener.

For more than 25 years, millions of consumers have enjoyed the clean, sweet taste of Equal in the familiar “blue” package to flavor their favorite brewed beverages. Now, Equal is expanding to include the taste choices of popular “yellow” and “pink” zero calorie sweeteners. That means that operators can offer a complete selection of highly recognized, nationally branded zero calorie sweeteners to meet all taste preferences.

The Equal brand stands for trust and quality, and operators can feel confident about offering The Sweet Marks of Excellence collection.